Calliverse Brand Resources and Guidelines

Introduction

In order to use Calliverse brand assets (“Calliverse Brand Assets”), you must agree to abide by all of the guidelines and instructions provided below (“Guidelines”).

These Guidelines outline the ways in which you may and may not use Calliverse Brand Assets for marketing and other purposes. The Guidelines also contain legal information and a set of general questions and answers that address common questions and concerns.

General Guidelines

• Only use the Calliverse name and logos listed on the Calliverse Brand Guidelines website. Check the Calliverse Brand Assets in these Guidelines frequently to ensure you are always using the most up-to-date version.
• Do not use any other trademarks, names, domain names, logos or other content that may be confused with those of Calliverse.
• When citing Calliverse, always capitalize the "C" and never modify or abbreviate the word "Calliverse."
• Remember to display the word Calliverse in the same size and font as the content it is mentioned in and never use any Calliverse logo to replace the word Calliverse in a sentence.

Logo package

I have read and agree to the guidelines and other applicable terms of use.

FAQ

Why has Calliverse established rules about the use of Calliverse Brand Assets?

The purpose of these rules is to promote consistent use of the Calliverse brand. This avoids confusion and makes it easier for people to immediately recognize any reference to Calliverse. These Guidelines also help protect our trademarks.

Can I use Calliverse on my products or merchandise, such as clothing and accessories?

Calliverse does not allow or license its trademarks, logos, or other intellectual property on merchandise such as toys, apparel, accessories, or packaging without express prior written permission.

Do I need to request permission for each use of Calliverse Brand Assets?

Please submit a written request if you would like to use Calliverse Brand Assets to market your products and services or include them in live broadcasts, television programs, or films. Otherwise, Calliverse does not require you to submit a Brand Permission Request and will not review your use, as long as the Calliverse Brand Guidelines are followed.

If I need to use Calliverse Brand Assets for TV shows or films, how do I request permission?

If you plan to use Calliverse Brand Assets for TV or film, please review these Guidelines first and then request permission here. Remember to include:

• the final version showing how the Calliverse Brand Assets will be used;
• a detailed description of the commercial, film or programme;
• a transcript of the segment where Calliverse is referenced
• any translations if the requests concern a language other than English.

It usually takes 2-3 weeks to process requests. We can only grant permission after we have reviewed the final version of the commercial, program or film.

Can I combine Calliverse Brand Assets with new creative terms or themes to create my own branding and logos, or change the color or design to match the style of my website or packaging?

No, you are not allowed to make any modifications to the Calliverse Brand Assets, including design alterations or combinations with other words or images. The colors of the logos may not be modified in any way.

However, you may resize Calliverse Brand Assets as needed, provided they are not the most prominent or distinctive element on your web page, printed materials, or other content.

Can I use Calliverse Brand Assets in my book, show, or film?

You may use the word "Calliverse" in your book or show to accurately describe your chosen subject, as long as it is clear that WhatsApp does not endorse or sponsor your project. Using Calliverse logos or images in your book or show may require prior written permission from Calliverse.

Can I use WhatsApp logos and images found elsewhere on the web?

You may only use official Calliverse Brand Assets available on the respective website.

Can I use Calliverse in a domain name or online username?

You may not use any Calliverse trademarks or similar features in trademarks, domain names, usernames, or other account names.

Can I use Calliverse as a verb, e.g. "CALLIVERSA” your friends or family"?

Avoid using the Calliverse name or logos or a combination of these as a verb.

How does Calliverse deal with any improper use of Calliverse Brand Assets?

Calliverse devotes significant resources to the development and protection of its intellectual property. In addition to seeking trademark and logo registration, Calliverse enforces its rights against individuals who misuse its trademarks.

Prohibited Uses

The list below indicates which actions and uses of Calliverse Brand Assets are strictly prohibited.

• DO NOT use Calliverse Brand Assets in any way that suggests a partnership, sponsorship, or endorsement by Calliverse or any of its affiliates.
• DO NOT combine the WhatsApp name or logos, or any part of them, with any other logo, company name, trademark, or generic term.
• DO NOT use Calliverse or Calliverse Brand Assets as a verb.
• DO NOT feature Calliverse prominently or use it as a distinguishing feature within your materials.
• DO NOT use Calliverse Brand Assets in a manner that is misleading, defamatory, disparaging, obscene, infringing, unlawful, derogatory, or that may in any way dilute, impair, or infringe the rights of Calliverse or any third party.
• DO NOT use Calliverse Brand Assets as part of a product or service name of any company other than Calliverse .
• DO NOT use for any purpose any image that is confusingly similar to the Calliverse Phone Logo or any other Calliverse Brand Asset or any variation of any Calliverse Brand Asset .
• DO NOT use for any purpose any variant, phonetic equivalent, foreign language equivalent, imitation or abbreviation of any Calliverse trademark (or any part thereof) e.g., CALLI, CALL+VERSE, iVERSE, CALLi, Caverse, Civerse, Calliv, etc.
• DO NOT manufacture, sell, or distribute merchandise, such as T-shirts and mugs, that feature any Calliverse Brand Asset .
• DO NOT use, in whole or in part, the Calliverse trademark or similar elements as a second-level domain name or username for a platform.

Legal

WhiteFox Design invests a lot of resources in the development and protection of its intellectual property. In addition to registering its trademarks and logos worldwide, WhiteFox Design enforces its rights against those who make improper use of the aforementioned registered trademarks.

WhiteFox Design trademarks are the property of WhiteFox Design and may be used only as set forth in these guidelines or with permission from WhiteFox Design. You may not use or claim rights to the trademarks, or use them as a trademark or part of a trademark in a manner that is confusingly similar to or detrimental to WhiteFox Design trademarks.

WhiteFox Design reserves the right to revoke permission to use its trademarks at any time.

WhiteFox Design reserves the right to refuse approval of content deemed not in line with the WhiteFox Design brand.